The Olympic Games Explained: A Student Guide to the Evolution of the Modern Olympic Games

This multidisciplinary text?is a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including:the ancient Olympicsthe modern revival of the nineteenth centurythe development of the Games throughout the twentieth century.the media and the OlympicsOlympic marketing and sponsorship.Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available. ISBN-13:9781134281503 Publisher:Taylor & Francis Publication Date:11/10/2004Series:Student Sport Studies