MKTG, 14th Edition

With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students.

Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel’s MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. Enhance your ability to provide an effective, comprehensive and engaging learning experience for your students with Lamb/Hair/McDaniel’s MKTG, 14th Edition. MKTG 14th Edition is written by Charles Lamb and published by Cengage Learning.

ISBNs for MKTG are 9798214048758, and the print ISBNs are 9780357929216, 0357929217. Additional ISBNs for this include 9780357929339, 9780357929322.