Social Media Marketing, 5th Edition

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. A must-read for all students and practitioners of social media marketing. Tracy L.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. Tuten is a professor of marketing at’Sofia’University, USA.Social Media Marketing 5th Edition is written by Tracy L. Tuten and published by Sage Publications Ltd (UK).ISBNs for Social Media Marketing are 9781529625790, 1529625793 and the print ISBNs are 9781529623826, 1529623820. Additional ISBNs for this include 9781529625721, 9781529623819, 9781529625868.