Understanding Communication Research Methods: A Theoretical and Practical Approach, 3rd Edition

The book features all the main research traditions within communication including online methods and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative, and positivist research methods, as well as students of communication studies more generally.Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. This third edition also includes additional chapters on experimental design and methods of performance, as well as brand new case studies throughout. Understanding Communication Research Methods: A Theoretical and Practical Approach 3rd Edition is written by Stephen M. Croucher; Daniel Cronn-Mills and published by Routledge.ISBNs for Understanding Communication Research Methods are 9781000452648, 1000452646 and the print ISBNs are 9780367623685, 0367623684. Additional ISBNs for this include 9780367623661, 9781003109129.