Archaeology Is a Brand!

What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work. Additional ISBNs 9781598741780, 9781598741797, 1598741780, 1598741799, 9781598741780, 1598741780Archaeology Is a Brand! The Meaning of Archaeology in Contemporary Popular Culture By: Cornelius Holtorf Publisher: Routledge Print ISBN: 9781598741797, 1598741799 other ISBNs: 9781315434070, 1315434075 Edition: 1st Copyright year: 2007 SKU: 9781315434070R90 ? . ?