Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands

.Universal Principles of Branding100 Key Concepts for Defining, Building, and Delivering BrandsUniversal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes are included and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands is written by Mark Kingsley and published by Rockport Publishers. ISBNs for Universal Principles of Branding are 9780760378212, 0760378215 and the print ISBNs are 9780760378205, 0760378207.