Making Radio and Podcasts: A Practical Guide to Working in Today’s Radio and Audio Industries

.Making Radio and Podcasts is a practical guide for anyone who wants to learn how to make successful programmes in the digital era. It examines the key roles in audio and podcasting: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of programmes: news and current affairs, music, talkback, comedy and features, podcasts, as well as legal and regulatory constraints. With contributions from industry experts, the fully updated fourth edition is global in focus and reflects the impact of podcasts and digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations. This is the ideal text for undergraduate and postgraduate students taking courses on radio, audio and podcasting, media production and digital media, with broader appeal to professionals and practitioners in the audio industries.Additional ISBNs9781003181736, 9781032020723, 9781000580266Making Radio and Podcasts: A Practical Guide to Working in Today’s Radio and Audio Industries 4th Edition is written by Steve Ahern and published by Focal Press. ISBNs for Making Radio and Podcasts are 9781000580273, 100058027X and the print ISBNs are 9781032020709, 1032020709. Additional ISBNs include 9781003181736, 9781032020723, 9781000580266.