Foundations of Visual Communication: How Visuals Appear in Daily Life

.Foundations of Visual CommunicationHow Visuals Appear in Daily LifeDrawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators. The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media. This book serves as a main or supplementary text for visual communication or visual culture courses.Additional ISBNs9781003170037, 9780367769635, 9781000894875Foundations of Visual Communication: How Visuals Appear in Daily Life 1st Edition is written by Yvonne Eriksson; Anette Göthlund and published by Routledge. ISBNs for Foundations of Visual Communication are 9781000894899, 1000894894 and the print ISBNs are 9780367771553, 0367771551. Additional ISBNs include 9781003170037, 9780367769635, 9781000894875.