Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption

Decoding BrandingA Complete Guide to Building and Revamping Brands in the Age of DisruptionDecoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.Additional ISBNs9781315754079, 9781138802667, 9781317623021, 9781317623007Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption 1st Edition is written by Royce Yuen and published by Routledge. ISBNs for Decoding Branding are 9781317623014, 1317623010 and the print ISBNs are 9781138802674, 1138802670. Additional ISBNs include 9781315754079, 9781138802667, 9781317623021, 9781317623007.