Motion Graphics: Principles and Practices from the Ground Up

Motion GraphicsPrinciples and Practices from the Ground UpSong lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries. Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.Motion Graphics: Principles and Practices from the Ground Up 1st Edition is written by Ian Crook; Peter Beare and published by Bloomsbury Visual Arts. ISBNs for Motion Graphics are 9781350037724, 1350037729 and the print ISBNs are 9781472569004, 1472569008.