The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies

The Application of Fuzzy Logic for Managerial Decision Making Processes Latest Research and Case Studies This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.The Application of Fuzzy Logic for Managerial Decision Making Processes: Latest Research and Case Studies and published by Springer. ISBNs for The Application of Fuzzy Logic for Managerial Decision Making Processes are 9783319540481, 3319540483 and the print ISBNs are 9783319540474, 3319540475.