The Fashion Business: Theory and Practice in Strategic Fashion Management

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations? including Off-White, Nike and Zara, as well as leading luxury brands? the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.The Fashion Business: Theory and Practice in Strategic Fashion Management 1st Edition is written by Dario Golizia and published by Routledge. ISBNs for The Fashion Business are 9781000408904, 1000408906 and the print ISBNs are 9780367490539, 0367490536. Additional ISBNs include 9780367490553, 9781003044246, 9781000408829.