Public Relations Writing: Strategies & Structures 11th Edition

Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding – and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and?finally?writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena. Public Relations Writing: Strategies & Structures 11th Edition is written by Doug Newsom; Jim Haynes and published by Cengage Learning. ISBNs for Public Relations Writing: Strategies & Structures are 9781337025904, 1337025909 and the print ISBNs are 9781305500006, 1305500008. Additional ISBNs include 9784254254259, 9781305996137, 9781305982673.