Advertising Promotion and other aspects of Integrated Marketing Communications 10th Edition

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today?s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today?s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Advertising, Promotion, and other aspects of Integrated Marketing Communications 10th Edition is written by J. Craig Andrews; Terence A. Shimp and published by Cengage Learning. ISBNs for Advertising, Promotion, and other aspects of Integrated Marketing Communications are 9798214337166, and the print ISBNs are 9781337282659, 1337282650. Additional ISBNs include 9784420620420, 9781337676588, 9780357690062, 9781337514248, 9781337468121.