Marketing Channels: A Management View 8th Edition

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Marketing Channels 8th Edition is written by Bert Rosenbloom and published by Cengage Learning. ISBNs for Marketing Channels are 9798214348391, and the print ISBNs are 9780324316988, 0324316984. Additional ISBNs include 9781133828907, 9780357705483, 9781133707578, 9781337400138, 9781285276120.