Public Relations Cases 9th Edition

Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Public Relations Cases 9th Edition is written by Jerry A. Hendrix; Darrell C. Hayes; Pallavi Damani Kumar and published by Cengage Learning. ISBNs for Public Relations Cases are 9781133712916, 1133712916 and the print ISBNs are 9781133966548, 1133966543. Additional ISBNs include 9781133345534, 9781111344429.