Contemporary Marketing 19th Edition

Reimagine your introduction to marketing course with the proven, yet innovative approach and learning features within Boone/Kurtz’s best-selling CONTEMPORARY MARKETING, 19E with Mind Tap, today?s leading digital platform. This edition focuses on application-based learning with streamlined content that highlights the practical, real-world skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today’s most relevant and important concepts, including marketing analytics and career readiness skills. With this approach, students learn more in less time. Memorable opening and closing examples for each section support learning objectives and demonstrate concepts in action to increase both comprehension and retention. Contemporary Marketing 19th Edition is written by Louis E. Boone; David L. Kurtz and published by Cengage Learning. ISBNs for Contemporary Marketing are 9798214340685, and the print ISBNs are 9780357461709, 0357461703. Additional ISBNs include 9780357461716, 9780357641668, 9780357709641, 9780357641651.