Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability

This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty. The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and well-being. The BOP market and the business interest in the BOP in Africa is rising. This book furthers our understanding of the characteristics of BOP markets in Africa, and the challenges and opportunities to address poverty and development in a sustainable manner. The book covers various themes of BOP markets and their embeddedness in social-cultural settings in Africa. The different chapters employ a variety of theoretical and methodological approaches to advance research and practice of BOP in Africa. The book chapters reflect multiple diversities that characterise sub-Saharan Africa based on studies in 13 country contexts and from five industry sectors. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets. Additional ISBNs0429424175, 0367509571, 1138389110, 9780429424175, 9780367509576, 9781138389113Base of the Pyramid Markets in Africa: Innovation and Challenges to Sustainability 1st Edition is written by Judy N. Muthuri;?Marlen Gabriele Arnold;?Stefan Gold and published by Routledge. ISBNs for Base of the Pyramid Markets in Africa are 9780429754203, 0429754205 and the print ISBNs are 9780367509576, 0367509571. Additional ISBNs include 0429424175, 0367509571, 1138389110, 9780429424175, 9780367509576, 9781138389113.