Qualitative Methods in Business Research: A Practical Guide to Social Research 2nd Edition

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.? Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.? It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research? – The Qualitative Report Qualitative Methods in Business Research: A Practical Guide to Social Research 2nd Edition is written by P?ivi Eriksson; Anne Kovalainen and published by Sage Publications Ltd (UK). ISBNs for Qualitative Methods in Business Research are 9781473952492, 1473952492 and the print ISBNs are 9781446273395, 1446273393. Additional ISBNs include 9781446273388, 9781473952508, 9781473952515.