Metaphors of the Web 2.0: With Special Emphasis on Social Networks and Folksonomies

This study is an attempt to semantically decompose the most popular metaphorical expressions associated with two particular Web 2.0 practices: social networks and folksonomies. What is a friend on a social networking Web site like My Space and Studi VZ? Is it polite to poke strangers on Fac and give them fives on hi5? How can we subscribe to RSS feeds, if we don’t pay subscription fees? Do we really broadcast ourselves on our You Tube channels? These and other similar questions are dealt with from the perspective of the referential and the conceptual approaches to meaning, i.e., what these words stand for (referential/extensional approach) and which concepts they signify (conceptual/intensional approach). Thus, from the referential point of view, a friend on My Space is only a hyperlink directing to a profile page of another My Space user. But from the intensional point of view, a friend is a subscriber to the content generated by the profile owner.Metaphors of the Web 2.0: With Special Emphasis on Social Networks and Folksonomies 1st Edition is written by Alexander Tokar and published by Peter Lang Gmb H, Internationaler Verlag der Wissenschaften. ISBNs for Metaphors of the Web 2.0 are 9783653007213, 3653007216 and the print ISBNs are 9783631586648, 3631586647.