Entrepreneurial Marketing: Sustaining Growth in All Organisations

Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: – Revised and updated throughout to take into account new developments in the field – Includes up-to-date and innovative coverage of the public sector, digital marketing and social media Additional ISBNs1137500905, 1137500913, 9781137500908, 9781137500915Entrepreneurial Marketing: Sustaining Growth in All Organisations 2nd Edition is written by Ian Chaston and published by Red Globe Press. ISBNs for Entrepreneurial Marketing are 9781137500922, 1137500921 and the print ISBNs are 9781137500908, 1137500905. Additional ISBNs include 1137500905, 1137500913, 9781137500908, 9781137500915.