Business Experiments with R

A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide and explores the fundamentals of experiment business designs.The book fills a gap in the literature with its discussion of business statistics, addressing issues such as small samples, lack of normality, and data confounding. The author-a noted expert on the topic-puts the focus on the A/B tests (and their variants) that are widely used in industry but not typically covered in business statistics textbooks.The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation laid in Part I and expands on?multivariable testing.?today’s companies use experiments to solve a broad range of problems, and Business Experiments with R is an essential resource for any business student. This important text:Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on specific business questions Helps develop the ability to frame ill-defined problems and determine what data and types of analysis provide information about each problem Contains supplementary material, such as data sets available to everyone and an instructor-only companion site featuring lecture slides and an answer key Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations. Additional ISBNs 1119689708, 1119689872, 9781119689706, 9781119689874Read More Business Experiments with R 1st Edition is written by B. D. Mc Cullough and published by Wiley-Blackwell. ISBNs for Business Experiments with R are 9781119689881, 1119689880 and the print ISBNs are 9781119689706, 1119689708. Additional ISBNs include 1119689708, 1119689872, 9781119689706, 9781119689874.