Persuasion: Theory and Applications, 1st Edition

By including works from Aristotle to Kenneth Burke,?Persuasion: Theory and Applications?provides a comprehensive introduction to persuasion.Author Lillian Beeson offers a balance of classic rhetorical theories and contemporary social-science approaches, demonstrating how these multiple perspectives apply to various fields including politics, religion, art, entertainment, advertising, public relations, and law. The text contains relevant, controversial, and compelling examples that will engage students in the discussion of how persuasion works and show them how to effectively apply this knowledge to their everyday lives.Persuasion: Theory and Applications 1st Edition is written by Lillian Beeson and published by Oxford University Press. ISBNs for Persuasion: Theory and Applications are 9780190678968, 0190678968 and the print ISBNs are 9780199732357, 0199732353.