Consumer Behavior: Human Pursuit of Happiness in The World of Goods, 4th Edition

Concepts and Application of Consumer Behavior for Marketing Students and Professionals: In this book, we describe, dissect, and discourse about human behavior in the world of goods�how we make our brand choices and then weave them into the tapestry of our lives to construct our identities.Among its distinguished peer of books that excel in cutting-edge theory, the book’s distinction is in making its prose enchanting for students. So that students will actually read, eagerly, a thing called “textbook.” Authors: Jill Avery (Harvard), Robert Kozinets (USC), Banwari Mittal (NKU), Priya Raghubir (NYU), and Arch Woodside (Boston College)Consumer Behavior-Human Pursuit of Happiness in The World of Goods 4th Edition is written by Jill Avery and published by Open Mentis. ISBNs for Consumer Behavior-Human Pursuit of Happiness in The World of Goods are 978-0-997-3696-2-5, 9780997369625, 0997369620 and the print ISBNs are 9780979133671, 097913367X. Additional ISBNs include 978-0-979-1336-7-1.