Consumer Behavior, 12th Edition

For undergraduate and graduate courses in consumer behavior.Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.Consumer Behavior 12th Edition is written by Leon Schiffman; Joseph L. Wisenblit and published by Pearson. ISBNs for Consumer Behavior are 9780134735009, 0134735005 and the print ISBNs are 9780134734828, 0134734823. Additional ISBNs include 9780137504503, 9780134734996.