The Male Body as Advertisement: Masculinities in Hispanic Media

The Male Body as Advertisement: Masculinities in Hispanic Media offers a multidisciplinary view of the body of men, of its practices and attributes, of its features, and, most importantly, of its use as a persuasive and expressive resource.Just as it occurred with the female body, the male body has become an object of desire in some instances and an object of expression in others.This collection of essays represents several developments in the field of communication studies. It is the first time that a study on the body of men in the Hispanic media has been carried out using film, television, internet, billboards, and so forth. This book also equates men to women in the media world. Lacking its own tradition, the male body has followed in the footsteps of the female body. It has been objectified, stylized, and transformed into a weapon of persuasion to reach the modern man.The Male Body as Advertisement can be useful for students of communication, anthropology, sociology, gender studies, and cultural studies. It will serve graduate students as a bibliographic reference for research on the male body as well as undergraduate students whose programs address issues related to gender studies. This work is also written to reach a wider audience beyond the university. Additional ISBNs 9781433128370, 9781453914427, 1433128373, 1453914420The Male Body as Advertisement: Masculinities in Hispanic Media 1st Edition and published by Peter Lang Inc., International Academic Publishers. ISBNs for The Male Body as Advertisement are 9781454192817, 145419281X and the print ISBNs are 9781433128370, 1433128373. Additional ISBNs include 1433128373, 1453914420, 9781433128370, 9781453914427.