The Search Engine Optimization teacher manual and student textbook is more than just a textbook: Mujo Learning Systems delivers complete digital marketing curriculum for an instructor led course online or in class.All courses include minute by minute lesson plans, online Teacher Training Platform with 100�s of instructional videos, Power Point slides, midterm and final exams, projects, testing environment, analytics dashboard and even a FREE word press hosted environment for our SEO, Strategic Web Design and e-Commerce, and CRM Marketing Automation textbooks. Mujo works closely with a digital marketing agency to ensure students have learned to work with the latest tools used by digital marketing professionals. With billions of pages on the Internet, search engines are meant to help people find the webpages that provide the information they are looking for. Search Engine Optimization teaches students how to design websites that accurately tell search engines what information can be found on the sites for pages to rank higher on search engines and boost traffic to optimized pages. Topics covered in this Search Engine Optimization textbook include; the evolution of internet search, how SEO works, moving up (and down) the ranks, SEO in the future, Google and other search engines, search and SEO in other platforms, keywords, creating great content, using keywords in off-page content, optimizing your site, URLs and site architecture, search engine-friendly web design, geographic targeting, page design, mobile friendliness, social media, landing pages, analyze traffic, analyze conversions and many more e-marketing tools. DISCOVER ALL OUR Content: Digital Marketing Fundamentals, Social Media Marketing Strategies, Principles of Marketing, Strategic Web Design and e-Commerce, Search Engine Optimization (SEO), CRM Marketing Automation, Writing Digital Media Content, Pay-Per-Click Advertising, and Big Data Analytics and Reporting. Excellent content for entrepreneurship, business, technology, and marketing programs. For a complimentary teacher manual and to test drive our online teacher training platform with supplemental materials, visit mujo.com or email [email protected].Search Engine Optimization 4th Edition is written by David Shaw and published by Mujo Learning Systems. ISBNs for Search Engine Optimization are 9781998798155, 1998798151 and the print ISBNs are 9781998798162, 199879816X.