The Writing Online Content textbook is MORE THAN JUST A TEXT BOOK: Mujo Learning Systems delivers complete curriculum for an instructor led course.All courses include minute by minute lesson plans, online Teacher Training Platform with 100�s of instructional videos, Power Point slides, midterm and final exams, projects, testing environment, analytics dashboard and even a FREE word press hosted environment for our SEO and Strategic Web Design books. Mujo works closely with a digital marketing agency to ensure students have learned to work with the latest tools used by digital marketing professionals. Reading online is very different from reading print. Thus, even strong writers must master how to write content for the digital environment. Writing online content will provide an in-depth look into the writing process. Also, from white papers to e-Newsletters, students will discover how to create optimized content for the web. Video story boarding and scripting, as well as content promotion, will also be examined. Topics covered in this Search Engine Optimization book include; writing principles for the web, understanding your reader, identifying the target audience, identifying preferred niches, tone, getting the idea, organizing ideas, structuring and outlining, headings and subheadings, bulleting and numbering, Yoast SEO, pay per click (PPC) ads and landing pages, infographics, storyboarding, video editing tips, promoting your content, email for content promotion and many more e-marketing tools. DISCOVER ALL OUR COURSES: Digital Marketing Fundamentals, Social Media Marketing Strategies, Strategic Web Design, Writing for the Web, Search Engine Optimization (SEO) and new courses on the way. Excellent for entrepreneurship, business, technology and marketing programs. Writing Online Content 1st Edition is written by Rebecca Saloustros and published by Mujo Learning Systems. ISBNs for Writing Online Content are 9781988940496, 1988940494 and the print ISBNs are 9781988940502, 1988940508.