Gamification for Tourism

This book examines the cutting-edge concept of gamification in tourism.It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness. Additional ISBNs 1845418220, 1845418239, 1845418255, 9781845418229, 9781845418236, 9781845418250Gamification for Tourism 1st Edition and published by Channel View Publications (NBN). ISBNs for Gamification for Tourism are 9781845418243, 1845418247 and the print ISBNs are 9781845418229, 1845418220. Additional ISBNs include 1845418220, 1845418239, 1845418255, 9781845418229, 9781845418236, 9781845418250.