Presidential Campaigns in the Age of Social Media: Clinton and Trump

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election.The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns. Additional ISBNs 9781433168239, 9781433168253Presidential Campaigns in the Age of Social Media: Clinton and Trump 1st Edition is written by William L. Benoit; Mark J. Glantz and published by Peter Lang Inc., International Academic Publishers. ISBNs for Presidential Campaigns in the Age of Social Media are 9781433168246, 1433168243 and the print ISBNs are 9781433168222, 1433168227. Additional ISBNs include 9781433168239, 9781433168253.