The Art of SEO: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy.Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO�s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google�s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You�ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]. Additional ISBNs 1491948965, 1491903651, 1491903635, 9781491948965, 9781491903650, 9781491903636The Art of SEO: Mastering Search Engine Optimization 3rd Edition is written by Eric Enge; Stephan Spencer; Jessie Stricchiola and published by O’Reilly Media. ISBNs for The Art of SEO are 9781491903643, 1491903643 and the print ISBNs are 9781491948965, 1491948965. Additional ISBNs include 1491948965, 1491903651, 1491903635, 9781491948965, 9781491903650, 9781491903636.