Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

Ad Critiqueteaches advertising, marketing, and management students–both the “suits” and the “creatives”–how to effectively judge and critique creativity in advertising. This textbookis an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.Book detailsPage Numbers Source ISBN:B00974IO9OPublisher:SAGE Publications, Inc; 1 edition (December 14, 2011)Publication Date:May 8, 2015Language:EnglishASIN:B00XEP6MZA