Consumer Behavior & Marketing Strategy 9th Edition by J. Paul Peter

Consumer Behavior & Marketing Strategy 9th Edition by J. Paul Peterby J. Paul Peter,Jerry C. OlsonISBN 9780073404769MHID 0073404764J.Paul Peter is Professor Emeritus and formerly the James R. McManus-Bascom Professor of Marketing at the University of Wisconsin?Madison.He was a member of the faculty at Indiana State, Ohio State, andWashington University before joining the Wisconsin faculty. While atOhio State, he was named Outstanding Marketing Professor by the students and hewon the John R. Larson Teaching Award at Wisconsin. He has taught a variety ofcourses including Marketing Management, Marketing Strategy, Consumer Behavior,Marketing Research, and Marketing Theory.Professor Peter?s research has appeared in the Journal of Marketing, Journal ofMarketing Research, Journal of Consumer Research, Journal of Retailing, andAcademy of Management Journal, among others. His article on construct validity wonthe prestigious William O?Dell Award from the Journal of Marketing Research, andhe was a finalist for this award on two other occasions. Recently, he was the recipientof the Churchill Award for Lifetime Achievement in Marketing Research, given bythe American Marketing Association and the Gaumnitz Distinguished Faculty Awardfrom the School of Business, University of Wisconsin?Madison. He is author or editorof over 30 books, including A Preface to Marketing Management, twelfth edition;Marketing Management: Knowledge and Skills, eighth edition; and Consumer Behaviorand Marketing Strategy, ninth edition.Professor Peter has served on the review boards of the Journal of Marketing,Journal of Marketing Research, Journal of Consumer Research, and Journal of BusinessResearch ; he was measurement editor for JMR and professional publicationseditor for the American Marketing Association. He has taught in a variety of executiveprograms and consulted for several corporations as well as the Federal TradeCommission.