Global Marketing 7th Edition by Warren J. Keegan

Global Marketing 7th Edition by Warren J. KeeganBy: Warren J. Keegan; Mark C. GreenPublisher: Nobel Academic PublishingPrint ISBN: 9786053200437, 6053200433other ISBN: 9786053200437, 6053200433Edition: 7thCopyright year: 2015The excitement, challenges, and controversies of global marketing.Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.The seventh edition examines the effect of the global financial crisis on global marketing strategy.Additional ISBNs9786053200437.0