Marketing Research 12th Edition by David A. Aaker

Marketing Research 12th Edition by David A. Aakerby David A. Aaker (Author), V. Kumar (Author), Robert Leone (Author), George S. Day (Author)ISBN-13: 9781119355274ISBN-10: 1119355273Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications?all in a macro-micro-macro framework to help students understand the big picture.