Marketing Management: The Big Picture

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.Marketing Management: The Big Picture 1st Edition by Christine Nordhielm and Publisher Wiley. ISBN: 9781118801192, 1118801199. The print version of this textbook is ISBN: 9781118014554, 1118014553.