Selling Today Partnering to Create Value 14th Edition by Gerald L. Manning

Selling Today Partnering to Create Value 14th Edition by Gerald L. ManningBy: Gerald L. Manning; Michael L. Ahearne; Barry L. ReecePublisher: PearsonPrint ISBN: 9780134477404, 0134477405other ISBN: 9780134478364, 0134478363Edition: 14thCopyright year: 2018Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real?-world applications and ethical dilemmas. With the largest number of ?learn by doing? materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales ?and? service focus, this cutting-?edge new edition prepares you to succeed as a member of a new generation of businesspeople.