For courses in global marketing.A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world – and their future careers.Marketing Research 9th Edition is written by Alvin C. Burns; Ann F. Veeck and published by Pearson. ISBNs for Marketing Research are 9780134895376, 0134895371 and the print ISBNs are 9780134895123, 0134895126. Additional ISBNs include 9780135636503, 9780135829189, 9780134895406.