Emphasizing the roles that family, religion, and history play in intercultural communication, COMMUNICATION BETWEEN CULTURES, 9E helps you increase your understanding and appreciation of different cultures while developing practical skills for improving your communication with people from other cultures. Bringing chapter concepts to life, the text is packed with the latest research and compelling examples that help you take a look at your own assumptions, perceptions, and cultural biases so you can see the subtle and profound ways culture affects communication. The ninth edition also includes insightful discussions of the impact of globalization, a new chapter on intercultural communication competence, and extensive coverage of new technology.Communication Between Cultures 9th Edition is written by Larry Samovar and published by Cengage Learning. ISBNs for Communication Between Cultures are 9781305888067, 1305888065 and the print ISBNs are 9781305995079, 1305995074. Additional ISBNs include 9780014713622, 9781337862806, 9781285444628, 9781305982727, 9781337521758.