A Succinct Guide to 21st Century Marketing Management Keller?s Framework for Marketing Management 6th edition is a concise, streamlined version of Kotler & Keller?s Marketing Management 15th edition, a comprehensive look at marketing strategy. The ?s efficient coverage of current marketing management practices makes for a very short yet thorough textbook that provides the perfect supplement for incorporated projects, simulations, and cases.The 6th Edition approaches the topic of marketing from a current standpoint, focusing its strategy and information on the realities of 21st century marketing. Companies, groups and individuals alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive downloadable .NOTE: This purchase only includes Kotler?s Framework for Marketing Management 6th edition form. No online codes are included.P.S we also have Framework for Marketing Management (6th Edition) testbank, instructor manual and other resources for sale. Contact for more info.Framework for Marketing Management (6th Edition) ? Authors: Philip T. Kotler, Kevin Lane Keller Publisher: Pearson; 6th edition Publication Date: January 28, 2015