Marketing: Real People, Real Choices 9th editionis the only textbook to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Relevant, timely, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The9thEditionpresents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the etextbook helps readers actively learn and retain chapter content, so they know what?s happening in the world of marketing today.Authors:Michael R. Solomon, Greg W. Marshall, Elnora W. StuartLength:608 pagesPublisher:Pearson; 9theditionPublication Date:January 14, 2017Language:EnglishASIN:B01MSEXJ4BISBN-10:0134292669,0134293142ISBN-13:9780134292663, 9780134293141