A Business History of the Swatch Group by P. Donz?

A Business History of the Swatch Group by P. Donz?The Rebirth of Swiss Watchmaking and the Globalization of the Luxury IndustryBy: P. Donz? Publisher: Palgrave Macmillan Print ISBN: 9781137389060, 1137389060 other ISBN: 9781137389084, 1137389087 Copyright year: 2014This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.