A Framework for Marketing Management 5th by Philip Kotler

A Framework for Marketing Management 5th by Philip Kotler ISBN-13: 9780132539302 ISBN-10: 0132539306The fifth edition of A Framework for Marketing Management is a concise paperbackadapted from Philip Kotler and Kevin Lane Keller?s fourteenth edition of MarketingManagement. Its streamlined approach will appeal to those who want an authoritativeaccount of current marketing management practices and theory plus a text that is shortenough to allow the incorporation of outside cases, simulations, and projects. Like previouseditions, the fifth edition of A Framework for Marketing Management is dedicated to helpingcompanies, groups, and individuals adapt their marketing strategies and management to themarketplace of the twenty-first century.