A Primer on Business Analytics: Perspectives from the Financial Services Industry

This book will provide a comprehensive overview of business analytics, for those who have either a technical background (quantitative methods) or a practitioner business background. Business analytics, in the context of the 4th Industrial Revolution, is the “new normal”� for businesses that operate in this digital age. This book provides a comprehensive primer and overview of the field (and related fields such as Business Intelligence and Data Science). gain understanding and insight into the field of data science, including traditional as well as emerging techniques. Further, many chapters are dedicated to the establishment of a data-driven team – from executive buy-in and corporate governance to managing and quantifying the return of data-driven projects.A Primer on Business Analytics: Perspectives from the Financial Services Industry is written by Yudhvir Seetharam and published by Information Age Publishing. ISBNs for A Primer on Business Analytics: Perspectives from the Financial Services Industry are 9781648028205, 1648028209 and the print ISBNs are 9781648028182, 1648028187.