Advances in Digital Marketing and eCommerce: Second International Conference, 2021

This book highlights the latest research articles presented at the second Digital Marketing & e Commerce Conference in June 2021.Papers include a diverse set of digital marketing and e Commerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.Advances in Digital Marketing and e Commerce: Second International Conference, 2021 is written by Author and published by Springer. ISBNs for Advances in Digital Marketing and e Commerce are 9783030765200, 3030765202 and the print ISBNs are 9783030765194, 3030765199.