Advertising & IMC: Principles and Practice, 11th Edition

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.Several versions of the My Lab� and Mastering� platforms exist for each title, and registrations are not transferable. To register for and use My Lab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the My Lab platform may not be included, may be incorrect, or may be previously redeemed. For courses in introductory advertising. This package includes My Lab Marketing. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together – ensuring they�re prepared to deal with the latest industry practices in their future careers. Personalize learning with My Lab Marketing By combining trusted author content with digital tools and a flexible platform, My Lab personalizes the learning experience and improves results for each student. 0134830113 / 9780134830117 Advertising & IMC: Principles and Practice Plus My Lab Marketing with Pearson – Access Card Package Package consists of: 0134450620 / 9780134450629 My Lab Marketing with Pearson – Access Card – for Advertising & IMC: Principles and Practice 0134480430 / 9780134480435 Advertising & IMC: Principles and Practice Advertising & IMC: Principles and Practice 11th Edition is written by Sandra Moriarty; Nancy Mitchell; Charles Wood; William D. Wells and published by Pearson. ISBNs for Advertising & IMC: Principles and Practice are 9780134481555, 0134481550 and the print ISBNs are 9780134480435, 0134480430. Additional ISBNs include 9780134481685, 9780134735740, 9780134484129.