Advertising and Integrated Brand Promotion 9th Edition

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O?Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, Tik Tok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. Advertising and Integrated Brand Promotion 9th Edition is written by Angeline Close Scheinbaum; Thomas O’Guinn; Richard J. Semenik and published by Cengage Learning. ISBNs for Advertising and Integrated Brand Promotion are 9798214337142, and the print ISBNs are 9780357721407, 0357721403. Additional ISBNs include 9780357721490, 9780357721483.