Advertising and Promotion An Integrated Marketing Communications Perspective 5th by George E Belch

Advertising and Promotion An Integrated Marketing Communications Perspective 5th by George E Belchby George E Belch (Author), Michael A Belch (Author), Michael Guolla Professor (Author) ISBN-10: 0070891303 ISBN-13: 9780070891302Belch/Belch/Guolla introduces students to advertising and promotion with an integrated marketing communications (IMC) perspective. Providing instructors and students with comprehensive coverage, the new streamlined fifth Canadian edition shows students how to plan and construct an IMC plan better than any other product on the market ? through the IMC perspective, current Canadian examples, Canadian data, decision oriented framework, increased social media integration, current theories, and increased amount of visual figures and exhibits.