Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors’ goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.Advertising and Public Relations Research 2nd Edition by Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley and Publisher Routledge. ISBNs: 9781317507369, 1317507363. The print version of this textbook is ISBN: 9781138127487, 1138127485.