Advertising Design by Medium: A Visual and Verbal Approach

.Advertising Design by MediumA Visual and Verbal ApproachConceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596Additional ISBNs9781032185552, 9781003255123, 9781000551365Advertising Design by Medium: A Visual and Verbal Approach 1st Edition is written by Robyn Blakeman and published by Routledge. ISBNs for Advertising Design by Medium are 9781000551396, 1000551393 and the print ISBNs are 9781032183596, 1032183594. Additional ISBNs include 9781032185552, 9781003255123, 9781000551365.